Last week, I listened to Ezra Klein ruffle feathers with his provocative, “strategic” advice to Democrats to choose a different presidential nominee that isn’t President Biden. I found his reasoning to be redundant and just another taunt in the vein of what Jon Stewart and other pundits are saying about Biden. What did perk my ears was his short crescendo into the qualities of Vice President Kamala Harris before he lazily landed on his novel advice:
She’s enormously magnetic and compelling. Her challenge will be translating that into her public persona, which is, let’s be blunt about this. A hard thing to do when you’ve grown up in a world that has always been quick to find your faults. A world that is afraid of women being angry of black people being angry. A world where for most of your life it was demanded of you that you be cautious and careful and measured and never make a mistake. And then you get on the public stage and people say, oh, you’re too cautious and too careful and too measured. It’s a very, very, very hard bind to get out of. But maybe she can do it still. It is a party’s job to organize victory.
Klein ends this wonderful reflection with a careless – and let’s be frank – a typical white man move, “If Harris cannot convince delegates that she’s the best shot at victory, she should not and probably would not be chosen.” He later continues his monologue by mentioning a series of other Democrats with résumés that pale in comparison to the VP’s long list of career achievements and experiences.
Oh Ezra. What could’ve been. Progressive white man allyship is like puppy love – it ends when they become dogs.
It’s nothing new for us women of color to deal with men who think they know better and who often fail to recognize the merits and the knowledge that comes from years of diligently doing the work, putting triple the effort, ensuring near perfection, meeting goals, and delivering beyond the standard metrics. It’s a frustration I know all too well.
And look, I’m not saying all white men fall into the Ezra Klein category. There are a few good men – those that stick out their neck for you, who vouch for you and take a step back, who are true friends in the battle. To them, I’m grateful.
But for the most part, we have to deal with the Ezras. Today, I want to focus on three grievances so that I may elevate three women who are telling Democrats how we can win in 2024.
1. Vice President Harris. This spectacular woman who has probably the most thankless job in the country has persevered despite the sexist and racist punditry. She took on the most difficult portfolio of dealing with forced migration and investing in the region. And let me tell you, as a Nicaraguan-American, Central and South American politics is ridiculously complicated, tough and heartbreaking, and still the VP has managed to get millions upon millions of dollars in philanthropy and big business to invest in the region. She spearheaded all kinds of programs in the region to elevate women in business and young people in service. But you don’t hear any of that – or what she’s done and meant to Dreamers, youth, and the LBGTQI+ and Black communities.
While white Democratic operatives warn about losing the Black and Latino men vote, the VP has been working on actually addressing the matter. Not until this Sunday did you probably hear about the VP’s “quiet” meetings with a diverse set of electeds and experts. With her seasoned and smart campaign staff (including Sergio Gonzales) and Julie Rodriguez Chavez, she’s doing the work, strategizing and devising solutions.
This is what women of color do best – ignore the naysayers and get shit done. Every Democratic operative should be lifting the VP and her efforts up, instilling confidence in Democrats and pundits that the VP is strengthening the campaign and showing the public that our VP is the best veep we’ve had in over a century.
It’s with the VP we all rise.
2. Julie Chávez Rodriguez. I have long admired Julie from afar and up close. She embodies the characteristics of the few Latinas in Washington politics – smart, hard-working, strategic, persistent and authentic. She’s not defined by her grandfather’s legacy; she’s defined her own present and future with a committed love to our country and civil service. And yet, you get the sense through beltway rumors, leaks and hot takes that a class of establishment operatives and government officials from yesteryears are either gunning for her failure or humoring the token Latina. Unacceptable.
This mountain-mover has a long history of hustling and delivering on promises. From leading campaigns to working in two administrations, Julie has ensured Democrats invest in the Latino vote and immigrant communities when no one was willing, while strategizing and organizing to advance progressive measures empowering American working families. As Biden’s campaign manager, she has raised more funds than Trump and any candidate in any race.
Despite the comms person in me wanting her to lean into the spotlight, Julie doesn’t seek the James Carville limelight or approach this job as a lucrative ticket to cable punditry or podcasting. She’s doing the job because she believes in civic duty and good governance, she knows what it takes, and she has a strategy to win.
In Julie I trust, and so should you.
3. This last spot is a bit uncomfortable, but – screw it – I’m going to talk about me. Yes, me! For the past seven years, I’ve been telling Democrats that they can’t ignore immigration as a political galvanizer. I’ve led polling, focus groups, message and ad testing, and advertising campaigns in battleground states, and I’m not talking about one and done – nope, I’ve run all of the aforementioned countless times.
And because of my research and what I’ve learned from other partner organizations’ findings, I developed a messaging formula: acknowledge the system is broken, socialize a balanced approach to fixing it (i.e. don’t go Trump-lite; stress humane and orderly border security + pathway to citizenship), relate to voters with shared American values and center the economic contributions of immigrants, and counterattack Republicans, highlighting their extreme rhetoric and record.
Sound familiar? Does it sound like something Senator Chris Murphy may have recently written about or Tom Suozzi may have employed in his campaign? Yup. I guess, I should be glad that white men have validated my strategy to win.
But like I often tell my team – deep breaths and keep your eyes on the prize. Here’s the thing, the most important aspect of my messaging formula is saturation. Going on offense means repeating and delivering the message wherever a persuadable may roam. They need to see Trump and Republicans as foils to Biden and Democrats, and that means employing immigration to make the contrast that Democrats have advanced and pushed for popular solutions that don’t separate families and instead restore order and create opportunities for hard-working immigrants to stay and work in the country they proudly call home.
See? It’s not hard to implement the formula or write such an ad. If most Democratic campaigns targeted immigration ads to persuadable voters with as much gusto as they do on economy-focused ads, I’d bet money they’d see a shift in the polls. I know, I’ve done it before (even written numerous memos on how it can work).
To win in 2024, President Biden and Democrats have to start listening to women of color.
And on this critical issue of immigration, I’m telling you that neither the VP, Julie or I would ever ignore the power of the American dream. So yes, do what Congress failed to do: take action to manage migration at the border with grit and radical empathy AND widen the path to citizenship through administrative action so that Dreamers and other immigrants can continue to thrive without the fear of deportation or Trump. Then, deliver the message to Americans – on repeat.
In case you’re still here… check out how I explain the messaging strategy to win on immigration:
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I highly encourage you to hit the “share button” above and listen to Beatriz’s inspiring and “spot on” 3-minute video in which she succinctly and cogently sets forth her “4-S messaging strategy” on immigration in 2024: Sequence, Sooth, Saturate, and Sway! Needless to say, Beatriz packs more useful information and values-inspired messaging into 3 minutes that most politicos do in a 30-minute “speech.” That’s one of many problems in today’s often-dehumanizing and intentionally off-point political “debate.”
You also can’t just point fingers at Trump and the GOP. You need realistic, humane, practical solutions (the delusional Miller Lite “close the border tomorrow” is not one of them). Folks will embrace immigration and asylum seekers, but they also want to see “order at the border” and in the resettlement process. To date, sadly, the Biden Administration has failed to lay out concrete, realistic plans for doing that — other than bombastic promises to to “out-Trump Trump” with a “Miller Lite” agenda of unrealistic promises and soft-pedaled cruelty!
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